Mike India Alpha // Title Sequence
Mike India Alpha (MIA)
Infinity Nutrition is a whey protein powder company established in 1999. Cres came to me early 2024 in need of a website to launch his new line of protein powders. Honestly he didn’t have much to go on. He only knew that he needed some kind of “landing page” for his product. He didn’t feel a need for e-commerce. Just a sort of online business card if you will…
Project Details
So he submitted a label he had just gotten designed by another great designer friend of mine! This was all I had to go on. Here is the label:
GREAT! First thing I did was to get some graphics going. So I mocked it up on several protein bottles to get some design inspo.
NEXT, I completely broke down as much information as I could from the label alone. Cres is also in construction and was not available most days to provide copy and web content. So I made graphics from the supplied graphics haha. NO GMO Icons, Dairy Free, etc. I read the ingredients and developed some additional 3D graphics based on them. Splashing chocolate and vanilla liquids as well as vanilla flowers and beans.
Author
Michael Thomas
Client
Melissa Marlette & Jennifer Vestuto – Fina L EAU Films
Date
April 2024
Location
Los Angeles, California